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Starbucks coffee must be expensive in China.

Starbucks coffee must be expensive in China.

There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Howard Schultz, CEO of Starbucks, lamented: "Oh, my God!" Starbucks closed 200 stores a day on a street in New York. How can we live in the future? "

2014-07-16
More than half of the coffee shops in China do not make money from coffee.

More than half of the coffee shops in China do not make money from coffee.

A few days ago, a "profiteering door" news that the price of Starbucks coffee in the Chinese market is fully higher than that in the United States, causing widespread debate in the society. There are doubts that Starbucks' differential pricing is contrary to the principle of fairness, but there is also a view that calculating only the cost of raw materials while ignoring other operating costs obviously lacks economic common sense, coffee belongs to a non-monopoly industry, and its pricing power should be vested in the market and

2014-08-20
More than half of the coffee shops in China do not make money from coffee.

More than half of the coffee shops in China do not make money from coffee.

A few days ago, a piece of news that the price of Starbucks coffee in the Chinese market is fully more expensive than that of the United States, causing widespread debate in the society. There are doubts that Starbucks' differential pricing is contrary to the principle of fairness, but there is also a view that calculating only the cost of raw materials while ignoring other operating costs obviously lacks economic common sense. Coffee belongs to a non-monopoly industry, and its pricing power should be vested in the market and enterprises.

2015-10-28
Starbucks Coffee in China

Starbucks Coffee in China

There is a joke in the United States: when the economic crisis occurred in the United States in 2008, Starbucks CEO Howard Schultz lamented: Oh, my God! Starbucks closed 200 stores a day on a street in New York. How are we going to live in the future? The joke reflects the number of Starbucks coffee shops in the United States. It is said that when Starbucks reached its peak, its number was as high as that of the United States.

2014-07-30
Yunnan coffee beans are harvested at the end of this season, and the current purchase price is slightly profitable.

Yunnan coffee beans are harvested at the end of this season, and the current purchase price is slightly profitable.

The farmers are sorting coffee beans. Our reporter Zhao Yongfeng photographed in late April, Yunnan coffee harvest work has been completed, and in 2014 2015 this harvest season, Yunnan coffee bean prices can be described as twists and turns, from the peak of about 26 yuan / kg to the current 18 yuan / kg, coffee bean prices have dropped by about 8 yuan / kg. For the fluctuation of coffee price in Yunnan, Yunnan Province

2015-04-29
The re-export trade volume of Chongqing Jian Coffee Trading Center may reach 300 million US dollars this year.

The re-export trade volume of Chongqing Jian Coffee Trading Center may reach 300 million US dollars this year.

On June 16, Chongqing Coffee Trading Center opened. According to reports, the center will be built into the country's largest coffee electronic trading platform, coffee (cross-border) e-commerce platform, coffee industry chain financing credit platform, the National Coffee transaction settlement Center and the Coffee big data Center. The relevant person in charge of the Chongqing Economic and Informatization Commission believes that the center can provide quality and convenience for enterprises related to the coffee industry chain.

2016-08-24
Yunnan listed two coffee trading centers: government and enterprises seek their own right to speak

Yunnan listed two coffee trading centers: government and enterprises seek their own right to speak

In the past week, Yunnan has listed two coffee trading centers, one is Yunnan Coffee Trading Center led by Pu 'er local government, located in Pu' er; the other is Yunnan Coffee Spot Trading Center (to be established) spontaneously launched by some coffee enterprises in Yunnan, located in Kunming. It is understood that Yunnan's local coffee industry has long planned to set up a trading center to enhance the pricing power of local coffee.

2014-07-17
A cafe charged by the time. A cafe charged by the minute.

A cafe charged by the time. A cafe charged by the minute.

In Europe, a kind of coffee shop based on minutes is emerging, and London has recently opened a coffee shop that does not charge for drinks consumed by customers. The cafe Ziferblat, which is from Russia, already has 10 stores in Russia. The new store is in London's trendy Shoreditch area and charges 3 pence per minute.

2015-10-29
Introduction to the degree of grinding for describing the flavor of cold coffee caffeine and Mengsheng beans

Introduction to the degree of grinding for describing the flavor of cold coffee caffeine and Mengsheng beans

Here, I tell you frankly and transparently how I set the price of raw beans; for example, the purchase price of the Japanese head office in various coffee farms around the world is 100yuan / kg, plus 8 yuan / kg (Japanese warehouse subcontracting, labor fees, etc.) is the purchase price of our Shanghai Jialuju Coffee Company 108yuan / kg, and then add (freight, customs fees, customs fees, etc.)

2016-10-19
Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Starbucks is always a brand with no shortage of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. A large amount of money is claimed for more ice in a drink, which is for Chinese consumers

2016-08-17
Starbucks faces Challenge Multi-Coffee Brands compete for Chinese Market

Starbucks faces Challenge Multi-Coffee Brands compete for Chinese Market

Multi-coffee brands compete for the Chinese market Starbucks faces challenges Starbucks is always a brand with no lack of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. There is more in one drink.

2016-07-15
Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Starbucks faces Challenge: multi-Coffee Brands compete for Chinese Market

Multi-coffee brands compete for the Chinese market Starbucks faces challenges Starbucks is always a brand with no lack of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. There is more in one drink.

2016-08-30
Starbucks faces challenges: multi-coffee brands compete for the Chinese market, coffee is very popular

Starbucks faces challenges: multi-coffee brands compete for the Chinese market, coffee is very popular

Multi-coffee brands compete for the Chinese market Starbucks faces challenges Starbucks is always a brand with no lack of topics. Recently, there are media reports in the United States, a Chicago woman sued Starbucks for $5 million because there were too many ice cubes in cold drinks. The news drew attention to Starbucks, which was widely questioned about its high pricing in China. There is more in one drink.

2016-07-05
Kunming is more suitable for Yunnan Coffee spot Trading Center.

Kunming is more suitable for Yunnan Coffee spot Trading Center.

The Yunnan coffee industry, which has experienced ups and downs for more than 60 years, has recently aroused discussion among people inside and outside the industry around the location of the construction of the "Yunnan Coffee spot Trading Center".

2014-07-17
An Analysis of the important factors leading to the High Price of Coffee

An Analysis of the important factors leading to the High Price of Coffee

Leaving aside the glory of Shanghai before liberation, the real development of the coffee industry in Shanghai, including the whole country, is only 10 years. Ten years ago in the millennium, China's first Starbucks officially opened in Beijing, which also opened a golden decade for the development of China's coffee industry. Costa, The Coffee Bean Tea Le and other chain stores have sprung up all over the country.

2015-04-03
How to open a coffee shop in preparation for opening a coffee shop?

How to open a coffee shop in preparation for opening a coffee shop?

How to open a coffee shop? Don't think how easy it is to start a coffee shop. You know, not everyone is drinking coffee now, and not everyone is willing to take tens or even hundreds to drink a cup of coffee, so it is relatively rare to open a coffee shop in China, especially if you want to develop in the long term and regard the coffee shop as a lifelong career friend. Please consider it and adjust it.

2015-09-06
Yunnan will eventually have only one trading center

Yunnan will eventually have only one trading center

In fact, behind the game between the two sides, the birth of Yunnan Coffee Trading Center still faces great policy risks. According to relevant media reports, since July, more than 30 exchanges across the country have been suspended or restructured, including the Beijing Commodity Exchange and Qingdao International Commodity Exchange. At the end of June this year, China Securities Regulatory Commission issued the Notice on On-site Inspection of Various Trading Places

2014-08-09
The positioning of cafes is very important.

The positioning of cafes is very important.

1. The first thing to consider in opening a coffee shop is the positioning of the coffee shop, which provides services to those customers who you need to know deeply before you know what they need. Positioning determines how much money needs to be invested, whether to join, the location in which area, the decoration style, the type of products in the menu, the pricing of products, and the purchase of raw materials.

2015-09-06
Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Starbucks, the most successful coffee shop in the world, increases its price to seize the desire of human nature.

Founded in 1971, Starbucks is the world's largest coffee chain, with nearly 21300 stores in North America, South America, Europe, the Middle East and the Pacific. What are the secrets of human desire hidden in the world's most successful coffee shop? The summary is shown in the following picture. Let's talk about it slowly. 1. Cup volume + pricing product function point: add quantity 1 beat 3, but price

2016-07-29
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